Listen for Life is a UK-wide public health campaign, led by the Night Time Industries Association in collaboration with Specsavers and HELA, that launched in October 2023 to champion hearing conservation—empowering bars, clubs, venues, and the wider public through education, accessible testing, and high-fidelity earplugs—with the ambitious goal of reducing hearing loss in young adults by 50 percent within the next 5–10 years